Spotify Wrapped for Creators Adds 'Multiplayer' Analytics
New social features and deeper data stories aim to turn analytics into a shared experience for production teams.
STOCKHOLM — Spotify has released the 2025 edition of "Wrapped for Creators," adding new social and interactive layers to its annual data retrospective. For the first time, the platform includes "multiplayer" features, allowing podcasters to share and compare milestones with collaborators and fans directly within the app.
The update also provides deeper granularity in listener analytics, offering creators personalized "data stories" that break down audience retention and discovery sources over the past 12 months. The move is part of Spotify's broader strategy to deepen its relationship with the creator community by providing enterprise-level insights in a consumer-friendly package.